Course Code: 8.4.1
Semester: 8th
Hours: 2 Th
ECTS: 3
LEARNING RESULTS
The purpose of the course is to understand the concept of wine tourism, as a form of alternative tourism, and to be able to use the basic theoretical principles and practical applications of business administation in this specific field.
After the end of the course students will be able to:
• know the importance and the characteristics of wine tourism.
• understand the characteristics and needs of the wine tourist.
• introduce the organizational and administrative dimensions of wine tourism at business level.
• understand the business dimension of the development of wine tourism in Greece and the world.
• participate in the preparation of business plans for the management of wine tourism.
• know the legal framework that regulates the practice and development of wine tourism in Greece.
General Skills
• Search, analysis and synthesis of data and information, using the necessary technologies.
• Autonomous work
• Teamwork
• Work in an interdisciplinary environment
• Design and management of sales techniques
• Promotion of free, creative and inductive thinking
• Decision making
COURSE CONTENT
Theoretical part
1. The sustainable development of the rural area: conditions, opportunities and the importance of the primary sector
2. Local development
3. Rural tourism, agritourism, local culture, traditional products and wine tourism
4. Sustainable and socially responsible tourism
5. Special and Alternative Forms of Tourism (ASTM)
6. Wine tourism
7. History of wine tourism
8. Wine routes and wine roads
9. The wine tourist
10. Legal framework of wine tourism
11. Special issues of management and wine tourism enterprises
12. Development of the wine tourism business plan
13. Case studies
STUDENT PERFORMANCE EVALUATION
Language of Evaluation: Greek
Evaluation methods: written examination, oral examination (60%), assignments (40%)
RECOMMENDED BIBLIOGRAPHY
Greek bibliography
1. Theodoropoulou, Eleni, and Maria Zavali. “Alternative Tourism – Cultural Paths and Wine Routes”, 2023.
2. Stavrinoudis Theodoros, Kakarougas S. Christos, “Managing Tourist Businesses. A Scientific Guide to the How and Why of Tourism Business”, Critique Publications, 2022
3. Haris, Kokkosis, Chartas Paris, and Griba Eleftheria. “Special and Alternative Forms of Tourism – Demand and Supply of new Tourism Products”, 2011.
4. Mitoulas, R., Astara, O. and Kaldis, P., Sustainable Development, Rosili Publications, Kokkosis, X. and Chartas, P., Sustainable Tourism Development and Environment, Kritiki Publications, Athens, 2001.
5. Athens, 2008.
6. Kaldis, P. and Giannouzakou A., “Wine, Tourism and Consumer”, Book Chapter in Food and Consumer (K. Apostolopoulos, Editor), Greek Publishing House, Athens 2008.
7. Kaldis, P., Theodoropoulou, E., Alexopoulos, G. and Giannouzakou, A., Agritourism and Development. Book for the 2nd Class of Technical Vocational Schools Sector of Agriculture, Food and Environment Specialization in Environment and Agritourism, Published by the Pedagogical Institute – Teaching Books Publishing Organization, Athens, 1999.
Foreign bibliography
1. Carl, J. and Charters, Global Wine Tourism, CABI, 2007.
2. Hall, M., Sharples, L., Cambourne, B. and Macionis, N., Wine Tourism around the World: Development, Management and Markets, Butterworth-Heinemmann, 2002.
3. Hall, M. and Sharples, L., Food and Wine Festivals and Events around the World: Development, Management and Markets, Butterworth-Heinemmann, 2008.
4. Lapsley, J. and Moulton, K., Successful Wine Marketing, Springer Science and Business Media, Inc. 2001.
5. Wagner, P., Olsen, J. and Thach, L., Wine Marketing and Sales, The Wine Appreciation Guild, USA, 2007.
6. Hall, M. and Mitchell, R., Wine Marketing: A Practical Guide, Elsevier Ltd, 2008.
7. Friend, G. and Zehle, S., Guide to Business Planning, The Economist in association with Profile Books Ltd, U.K., 2004.
8. Pine, J. and Gilmore, J., The Experience Economy, Harvard Business School Press, Boston, U.S.A., 1999.